SMARTER Steps in the Spirit of Giving
SMARTER Steps
Charitable Contributions from SMARTER Steps
At SMARTER Steps we have found tremendous benefits to making charitable donations. Does your company make contributions within your community? If not, here are 3 top reasons you should consider donating to local charities. While charitable acts are done without expectations of gain, there can be some great benefits to companies who routinely give within their communities.
1. Practice What You Preach In today’s society, generosity is important. Researchers have suggested that there are significant benefits of health and happiness to those that are generous with time, talents, or money. If you own a business (big or small), sales, marketing, and branding are important to you. You can create a meaningful brand and actively promote your business in positive ways when you donate. The best way to attract great rewards in the marketplace is to model it within your own community!
2. Making a Positive Impact Nobody likes a “greedy” business. When other individuals or companies see that you are donating, they will be more inclined to contribute as well. In doing so, you are making your community a better place and encouraging others to do the same. When businesses get involved and help others in their community, the individuals in that community will be more likely to support your business in the future.
3. Networking and Building Relationships When companies contribute to others, they are building trusting relationships, showing collaboration within their communities, and making valuable connections. Building good will within the community shows people that you care and can help build a positive image for future business. While a negative reputation can ruin a business, a positive public reputation can ensure future success. The connections made through charitable contributions can prove to be valuable resources, advocates and allies in the future.
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About the Author: Kelly Ott has over 22 years experience as a licensed speech language pathologist, consultant, educator and administrator. Kelly has served children and adults with a diverse range of speech, language, swallowing, learning, and communication needs. She has provided direct speech pathology services, specialized tutoring services, educator professional development training, business communication and presentation training. Kelly is dedicated to providing students, educators, and parents with specialized strategies for achievement.